Futurestate Design:

How to step out of the past to create a business fit for the future

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This is a book to help you think differently about the future of your business.

Most established businesses find it difficult to change – because the tools they use to think about their future unknowingly tie them to their past.

Based on two decades of innovation experience with hundreds of established companies around the world, business innovation specialist

Mark Wilson brings you Futurestate Design, outlining the techniques to help you break away from traditional business thinking and design a business fit for the future.

You’ll be surprised by what’s holding you back and excited to get started on imagining what your future should look like.

Director of Digital Solutions, Pacific Life Re

“Traditional advice on insurance transformation puts far too much weight on fixing today’s issues, and as a consequence, anchors thinking in the past and risks dragging technical and design debt into an organisation’s future. The result is often incremental change, at best. This book helps to prime an organisation’s mindset to to envisage a truly aspirational yet achievable futurestate.”

Want to design the company that replaced your current business?

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